GEO is not a plugin

Every cycle produces a plugin that promises to 'optimize for ChatGPT.' Most of them write more pages. Models do not have a shortage of pages. They have a shortage of sources they are willing to stand behind.

Generative Engine Optimization is the work of becoming that source. It looks unfashionable: consistent facts across your site, Wikipedia-grade corroboration, documentation an agent can act on, an llms.txt that tells the truth, and a press footprint that repeats your category without you paying for the sentence.

Unlinked mentions — your name in someone else's paragraph, with no href — were a rounding error in PageRank. They are a signal in generative systems. So is third-party agreement. A claim that exists only on your domain is an advertisement. A claim that exists in three independent places is a fact.

There is no GEO plugin because there is no shortcut around being known. The practice is editorial, legal, and technical at once: say true things, make them easy to retrieve, and give the rest of the web a reason to say them too.