SWSimon White AI

The practice

A studio for visibility after the ten blue links.

Simon White AI works with a small number of brands at a time. The work is architectural — entities, passages, corroboration — not a monthly ranking PDF.

An empty reading room with a long table of paper

Disciplines

01

SEO

Search Engine Optimization

The operating system of demand. Crawl, rank, and the technical estate that still sends the majority of high-intent traffic.

SEO is not a legacy channel. It is the graph of entities, pages, and proof that every other engine reads. We treat it as architecture: indexation, internal links, content systems, and measurement that survive algorithm weather.

  • Technical estate and crawl budget
  • Entity-first information architecture
  • Content systems, not content piles
  • Search Console as a product surface

02

AEO

Answer Engine Optimization

Make the brand extractable. Direct answers, citations, and structured proof for machines that would rather quote than link.

Answer engines do not browse. They lift. AEO is the craft of writing so a model can name you, quote you, and stand behind you — in AI Overviews, voice, and chat. Passages, schema, FAQs, and claims with receipts.

  • Passage-level answer design
  • Claim → evidence pairing
  • FAQ and speakable structure
  • Citation-ready authorship

03

GEO

Generative Engine Optimization

Be the source a model trains on, retrieves, and recommends. GEO is how brands enter the memory of generative systems.

GEO is not a plugin. It is the work of becoming a trusted node in training data, retrieval corpora, and tool-using agents. Mentions, third-party corroboration, llms.txt, and a public record that models can verify.

  • Corroboration across the open web
  • llms.txt and machine-readable identity
  • Unlinked mention strategy
  • Agent-ready product facts

How we work

Engagements

Diagnostic

Two weeks. A prompt panel, an entity audit, and a written reading of why you are missing from the answer. No retainers required.

Architecture

A quarter. Rebuild the public record: IA, passages, schema, corroboration, llms.txt, and the measurement that replaces average position.

Counsel

Ongoing. A small number of companies. Monthly share-of-answer, editorial direction, and a direct line when an engine changes the room.

Capabilities

  • 01Search architectureInformation architecture, crawl, canonicals, and the internal graph that decides what can rank.
  • 02Answer designPassage engineering so models can extract a clean, attributable answer with your name on it.
  • 03Entity & knowledgeWikidata, schema, sameAs, and the corroboration loop that turns a brand into a known entity.
  • 04Generative visibilityHow you appear in ChatGPT, Perplexity, Gemini, and Copilot — measured, not hoped.
  • 05Content systemsEditorial calendars that serve people first and machines second, without writing for either poorly.
  • 06MeasurementShare of answer, citation rate, branded queries, and the dashboards that replace vanity rankings.
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