Insights
Practice notes on SEO, AEO, and GEO.
- 12 August 2026 · 7 minRankings are a receiptPosition is what a search engine owed you yesterday. Citation is whether you exist in the answer today.SEO
- 4 August 2026 · 8 minCited, not just crawledAnswer engines do not browse. They lift. The page that cannot be extracted will not be named.AEO
- 21 July 2026 · 9 minGEO is not a pluginGenerative visibility is a public record problem. No tool can inject you into a model that has never seen you corroborated.GEO
- 9 July 2026 · 6 minThe four rooms a brand now lives inGoogle, ChatGPT, Perplexity, Gemini. Same company, four different memories. You cannot copy-paste a strategy between them.Practice
- 18 June 2026 · 7 minEntity first, keyword secondModels resolve who you are before they resolve what you said. If the entity is muddy, the language does not matter.SEO
- 2 June 2026 · 8 minReplace average position with share of answerA KPI that still moves when the click does not. How to measure visibility after the ten blue links.Practice